COMPANY HISTORY
From K-Beauty Export
to Global Professional Skincare.
A decade of international market experience, product development and professional channel expansion.
CURETEM BIO's journey began with K-beauty exports in 2016.
Through international distribution experience, the company developed its understanding of overseas markets, product positioning and local business partnerships.
That experience eventually led to the development of EXOBIO, a professional Korean skincare brand designed to connect dermatology experience, pharmacy, aesthetic and everyday homecare.
Today, CURETEM BIO continues to develop EXOBIO through professional partnerships in Korea and international markets.
Export Experience · Brand Development · Professional Channels · Global Partnership
OUR JOURNEY
Building Experience.
Developing a Brand.
Expanding Across Markets.
2016
THE BEGINNING OF GLOBAL K-BEAUTY EXPORTS
Began international K-beauty export operations.
Built export experience across approximately 20 countries, including China and other Asian markets.
2017
EXPANDING MARKET EXPERIENCE IN JAPAN
Expanded exports of K-beauty and related products to Japan.
Developed experience in Japanese distribution and online commerce.
2019
THE EXOBIO PROJECT BEGINS
Initiated the EXOBIO brand project.
Began planning and research for the development of a global skincare brand.
2020
RESEARCH & PRODUCT DEVELOPMENT
Worked with manufacturers and specialists across relevant fields.
Advanced ingredient selection, formulation research and brand development.
2021
THE FIRST BIO 357™ EXOSOME PROTOTYPE
Expanded K-beauty business activities through major Japanese online platforms.
Developed the first BIO 357™ EXOSOME prototype.
Continued product testing, evaluation and refinement.
2022
BUILDING THE BIO 357™ BRAND SYSTEM
Advanced EXOBIO's BIO 357™ brand development.
Continued formulation testing and improvements focused on product quality and user experience.
2023
FROM PRODUCT DEVELOPMENT TO LAUNCH PREPARATION
Expanded Japanese distribution and export operations across multiple platforms, handling approximately 30 brands and 200 products.
Completed development of the BIO 357™ EXOSOME product line.
2016–2023: International distribution experience and product development formed the foundation for EXOBIO's launch.
2024
EXOBIO OFFICIAL LAUNCH
From Export Experience to an Independent Skincare Brand.
Officially launched EXOBIO BIO 357™ EXOSOME in Japan.
Established brand photography, the official website and a logistics structure for the Japanese market.
Conducted the EXOBIO Japan Grand Open.
Recorded sell-outs of the first and second initial sales batches.
Expanded brand exposure through major Japanese online platforms and offline pop-ups in four major cities.
Began development of BIO 357™ RED, the daily homecare line.
Brand Launch · Japanese Distribution · Premium Skincare · Portfolio Development
2025
FROM BRAND LAUNCH TO PROFESSIONAL CHANNELS
Connecting EXOBIO with Dermatology, Pharmacy and International Buyers.
JANUARY – MARCH
Expanding the Product Portfolio
Officially launched BIO 357™ RED.
Held an EXOBIO pop-up at Shibuya MODI in Japan, with products selling out during the event.
MAY – JULY
Building Professional Partnerships
Received recognition related to consumer skincare and homecare ampoule products in Korea.
Opened the official EXOBIO store on Qoo10 Japan.
Began the official collaboration between DM Dermatology in Gangnam and EXOBIO BIO 357™.
Participated in programs for international visitors at the Medical Korea Support Center and K-medical tourism events.
AUGUST – SEPTEMBER
Strengthening Brand Exposure and Buyer Engagement
Developed EXOBIO brand content with Rolling Stone Korea.
Participated in the Incheon International Beauty & Healthcare Show.
Exhibited at K-Beauty Expo Korea 2025 and held consultations with overseas buyers from 23 countries.
Participated in Amazon Beauty in Seoul 2025.
OCTOBER – DECEMBER
Expanding Pharmacy Distribution
Participated in Medical Korea in Mongolia 2025 and conducted consultations with approximately 70 overseas buyers.
Expanded pharmacy distribution through Ready Young locations in Myeongdong, Hongdae and Gangnam, as well as Jeju.
Added pharmacy locations in Konkuk University, Myeongdong and Busan's Nampo area.
Recorded a sell-out of BIO 357™ EXOSOME No.7.
Entered NAMANE, a concept store in Warsaw, Poland.
Dermatology Collaboration · Pharmacy Expansion · Buyer Engagement · European Retail
2026
FROM KOREAN PHARMACY TO GLOBAL PROFESSIONAL MARKETS
Expanding Through Professional Retail, International Distribution and Digital Skincare.
JANUARY – FEBRUARY
Digital Skincare and International Retail
Featured BIO 357™ EXOSOME in a Rolling Stone Korea special issue.
Launched the AI Skin Analysis service, featuring 10 skin indicators and 29 BIO 357™ skincare routine recommendations.
Entered Vitamin Museum, a specialty retail location in London, United Kingdom.
Entered the large-format Optima Wellness Museum pharmacy in Gangnam, Seoul.
MARCH – APRIL
Expanding the Pharmacy Network
Expanded pharmacy distribution in Seongsu, Myeongdong, Itaewon and Busan.
Strengthened the professional pharmacy network through Ready Young and OWM.
Participated in PharmagoraPlus 2026 in Paris, introducing EXOBIO to European pharmacy and healthcare professionals.
Held a brand event involving Rolling Stone Korea, EXOBIO and OWM Seongsu.
MAY – JUNE
Brand Experience and Cultural Collaboration
Held EXOBIO ART PROJECT #2 at The Hyundai Seoul.
Featured EXOBIO in Rolling Stone Korea Special Issue #17.
JULY – AUGUST
Professional Distribution and International Exports
Continued expanding pharmacy distribution across Seoul, Busan and Jeju.
Strengthened the pharmacy network through Ready Young, OWM, Doremi and Pure Pharmacy.
Collaborated with artist Kang Shin-duk on an EXOBIO art project.
Presented THE ART OF REST, an Art × Beauty project at ASTI Hotel Busan.
Exported BIO 357™ EXOSOME 3·5·7 to Germany.
Exported BIO 357™ EXOSOME 3·5·7 to Australia.
SEPTEMBER
Strengthening the Professional Retail Network
Entered the Musinsa Beauty × Onnuri Store pharmacy location in Hongdae.
Entered Doremi Pharmacy in Seongsu.
Expanded global business activities related to Poland and beauty exhibitions in Morocco.
Pharmacy · Aesthetic · Digital Skincare · International Distribution
WHAT OUR JOURNEY MEANS FOR GLOBAL PARTNERS
Experience Beyond Product Supply.
CURETEM BIO's history reflects several connected stages of business development.
INTERNATIONAL MARKET EXPERIENCE
Export and distribution experience established before the EXOBIO brand launch.
OWN BRAND DEVELOPMENT
The transition from distributing K-beauty products to developing the BIO 357™ skincare portfolio.
PROFESSIONAL CHANNEL DEVELOPMENT
The expansion of EXOBIO through dermatology collaboration, pharmacy distribution and professional skincare environments.
INTERNATIONAL BUSINESS EXPANSION
Continued development of retail, distribution and professional partnerships across overseas markets.
DIGITAL CUSTOMER SUPPORT
The introduction of AI Skin Analysis and skincare guidance to support product understanding and customer education.
Products · Professional Channels · Digital Support · Global Partnership
OUR NEXT CHAPTER
Building EXOBIO
with Global Partners.
From K-beauty exports in 2016 to the development of EXOBIO and its expansion into professional skincare channels, CURETEM BIO continues to build on its international business experience.
Our focus is to work with local distributors and professional partners who can introduce EXOBIO through channels suited to their markets, including aesthetic, pharmacy and professional retail.
We aim to support this development through a clearly structured product portfolio, product education, digital skincare guidance and ongoing partnership.
From Korea to Global Professional Markets.
Dermatology · Pharmacy · Aesthetic · Distribution
GLOBAL BUSINESS INQUIRIES
